Unilever
ECBI Strategic Sales Solution for
the Korean Market


Providing e-commerce big data analysis that details brand M/S within the Korean market (a measure of AP market share), and developing sales strategies for the Korean market



Project Year
Jan 2020

Business Details
Research and consulting services for clients
following the launch of ECBI


Additional Services
︎ Unilever strategy simulation for entering the online D2C market in 10 Southeast Asian countries.
︎
Conducted research of Singapore's online M/S for three major global cosmetics brands, and modeled the event size/frequency of representative code events.